Guangdong issues service industry expansion plan to create a world-class tourist destination in the Greater Bay Area

On June 19th, the Guangdong Provincial People's Government issued a notice on the implementation plan for promoting the expansion and quality improvement of the service industry in Guangdong Province.

In terms of tourism, it is mentioned that:

Accelerate the construction of a world-class tourism destination in the Guangdong Hong Kong Macao Greater Bay Area, and coordinate the development of tourism characteristics in the eastern, western, and northern regions of Guangdong.

Build a multi-level tourism product system that accurately adapts to leisure vacations, tourism sightseeing, weekend peripheral tours, and other aspects, and build a tourism friendly city.

Comprehensively promote the upgrading of facilities in tourist attractions, optimize the construction of supporting systems such as accommodation and shopping in the surrounding areas, and enhance the comprehensive reception capacity.

Deepen the cross-border integration and development of "tourism+", vigorously develop industrial tourism, technology tourism, and educational tourism, and develop red tourism and rural tourism according to local conditions.

We should make good use of the policy of free yachting in Guangdong, Hong Kong and Macao, fully tap the resources of the the Pearl River, Xijiang, Beijiang and other river basins, and actively expand cross-border cruise, inland river cruise and other new types of business.

Vigorously develop digital immersive cultural and tourism, actively expand new tracks such as low altitude tourism, cultivate new cultural and tourism consumption scenarios, and enrich the tourism industry.

Vigorously promote tourists from other provinces and cities to visit Guangdong, actively develop inbound tourism, and support travel agencies to guide and attract visitors.

Comprehensively deepen cooperation with leading domestic and foreign tourism enterprises, and cultivate and strengthen tourism enterprises with potential.

Intensify tourism promotion and marketing efforts, deepen cooperation with official media at all levels, carry out cultural and tourism promotion in major cities around the world, and enhance the stickiness of cooperation with self media and online tourism platforms.

Actively connect with international tourism organizations, actively participate in top global industry exhibitions, and promote deeper cooperation between local tourism enterprises and overseas tourism buyers.